Our findings thus support the argument that a mainstream party accommodative strategy might not be as beneficial for them as often expected by pundit and political scientists alike. These factors do not result in greater public positivity towards challengers. We use Comparative Manifesto Project and Comparative Study of Electoral Systems data in order to show that challenger issue entrepreneurship, and mainstream accommodation are associated with greater public concern for challenger issues. When mainstream parties accommodate radical-right parties, do citizens grow more concerned about immigration? Based on a rich literature, we argue that challenger parties’ ability to affect mainstream party positions, particularly on immigration, is associated with greater public salience of immigration and voter positivity towards challengers exists. Political communication is the most important topic in scientific research publications with the theme of political parties campaigns in social media from 2015 to 2021 indexed by Scopus. Recently, Instagram has become the most widely used social media in political parties campaigns. Furthermore, topics about political discourse, political geography, voting behavior, and negative campaigns, which have great opportunities for further research, relate to the theme of political parties’ campaigns in social media. is the author who most contributed to the publication. Information communication and society is the highest source of publication. The United States is the country that contributes the most to research publications. The findings in this study are 2020 being the highest year in research publications. This study also uses VOSviewer and NVIVO version 12 plus to map and analyze data. This study uses the Scopus search engine to identify research related to Political Parties Campaign in social media from 2015 to 2021. This research is a type of qualitative research with a literature study. This study aims to determine the development of research with the theme political parties campaign in social media from 2015 to 2021.
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